How to build a strong online presence

How to build a strong online presenceIn today’s digital world it is essential to have a strong online presence. Social media marketing is critical towards promoting your personal and professional profile. According to a survey by Google, 97% of consumers use the internet to search for a local business. An online presence is important for both outbound and inbound marketing, as it helps to connect you to people who would not otherwise have heard about you. Fortunately, it is quite easy to use social media to establish an online presence. Here’s how you can take it one step further and establish a strong social media presence.

  1. Strategise

It is important to understand your short-term and long-term goals in growing your online presence. Ask yourself why you want to have an online presence and what you hope it will achieve. Think about your personal and professional brand and how you would like to portray yourself. If you build an online presence strategically, you are more likely to see positive results.

  1. Social media sites

Sites like Facebook, Twitter, LinkedIn and Instagram are very popular and have a very large reach and engagement. Make sure that your LinkedIn profile is up to date and shows your work experience, volunteer information, education qualifications and references. Also, ensure that your posts on Twitter, Facebook and Instagram are tasteful, while still showcasing your personality and skills.

  1. Photographs

Pictures are a great way to engage with people. They have a greater reach than status updates or links. You can use interesting filters and captions to make your photographs more exciting. Your LinkedIn profile should have a professional profile picture. Monitor the pictures that you are tagged in on Facebook and Instagram to ensure that they are in line with your professional image.

  1. Website

Your website should be the centralised place where people can learn more about what skills you offer, samples of your work and how you can be contacted. Ensure that the site is easy to navigate and has basic pages like an ‘about me’ page and a ‘contact’ form. Keep your site updated, so it is in line with your information on other social media platforms. You can even set it up so information posted on your website is cross-promoted across your Facebook, Twitter and LinkedIn accounts.

  1. Blogging

Blogging is one of the best ways to engage with a wider audience. You can use blogs to talk about the latest updates in your industry, your personal opinions and also updates on the projects you are working on. Once you start blogging, make sure that you are consistently posting articles.

  1. Be social

Apart from just being present on social platforms, it is imperative that you actually interact and network online. Build relationships by finding a group or a community made up of individuals who share your interests or skill sets. Follow organisations you find interesting and connect with professionals from your industry on LinkedIn.

Keep looking for ways to improve and update the content that is published on your website and other social media channels. Being present and active on social media is one of the best ways to get noticed.

Monitor the progress you are making and keep track of your followers and likes so you can learn what works and what doesn’t. Google analytics is a good tool to track website traffic and effectiveness so you can figure out what works best for you.

If you are considering working from home and are interesting in setting up your own business, then you can join the Arise network. Arise provides a virtual platform to connect primarily work-at-home service professionals running small call centre businesses to Fortune 500 and other large companies. If you want to know more about Arise, you can get in touch with us here.