04 Feb Why Your Small Business Should Use Twitter and How
Twitter boasts over 500 million users, with 135, 000 new users signing up every single day.
It is a great place to build your brand, and stay connected with your target audience.
Using a social media platform like Twitter can result in long-term clients and customers that will vouch for you.
It is also a platform that enables customers to feel more connected to you and your brand.
Where do you begin?
Twitter is the place where people come to discover what’s happening in the world right now, to share information, and to connect with businesses and people. No matter what type of small business you are, you can use Twitter to build meaningful relationships.
- Create a twitter profile for your business
Your Twitter profile should represent every element of your business. Use your Twitter handle, photo, header image and bio to clearly reflect your business identity.
- Build a content strategy
Make a plan for the kind of content you want to share. Decide how often you will post updates, and the types of people you want to engage with.
- Grow and engage followers
Thank people who follow you on Twitter and follow them back if they align with your brand. Alternatively you can also make lists of people in your industry whose tweets you can follow and engage with.
- Track your results with Twitter analytics
Twitter analytics is a useful tool to get a detailed picture of how your account is doing. This information can help you understand what works and what doesn’t.
- Stick with it
You might not see immediate results on Twitter but do not lose heart. Getting long-term results and making strong connections can take a while. Just be consistent with the content you are sharing.
Tips to get the most out of your Twitter account
- Twitter search to find new customers
Twitter gives you the option to sift through the billions of tweets that are sent out every week. Using the advanced search option twitter.com/search-advanced, you can find new customers. It gives you the option to search for keywords, phrases and hashtags from people and the accounts they mention within a date range.
- Connect with influencers
Twitter is a great way to connect with like-minded people, and those who might be doing well in your industry. You can identify these people and build a relationship with them, so your business can benefit from word-of-mouth marketing.
- Use hashtags wisely
Hashtags allow you to widen your reach and connect with more people who are having similar conversations. They also show you what topics are trending on Twitter and in your industry. You can use these popular hashtags in your tweets to engage with a larger audience.
- Keep your followers interested
Maintain a balance of fun and work to keep your followers interested. Your tweets should be a mix of general news updates, trivia, jokes, cartoons and company info.
- Quick response time
Since Twitter is all about engagement and building relationships, your response time makes a huge difference. To create a greater impact make sure that you respond to queries and comments within 12 hours.
These simple guidelines are sure to help your business grow. If you are considering working from home and are interesting in setting up your own business then you can join the Arise network. Arise provides a virtual platform to connect primarily work-at-home service professionals running small call centre businesses to Fortune 500 and other large companies. If you want to know more about Arise, you can get in touch with us here.