18 Apr How can you boost traffic to your small business website?
Entrepreneurs often find it challenging to keep track of the constantly evolving digital world. Since small businesses don’t always have the same budgets as their larger competitors, they can’t employ an army of marketers to drive their business to success.
But, once you’ve set up your small business and launched your website, the next step is to get people to visit it.
Your website is home to your business in the digital sphere – it’s important that it speaks to your customers and gets the right message across.
Here are some ideas that can help you drive traffic to your website:
Optimize your site – SEO matters
SEO is a powerful tool which helps search engines find and rank your website higher than the thousands of other websites with similar services.
This is how it works:
Search engines refer users to websites and content that is most relevant to what the user is looking for. But how is this relevancy determined? A combination of factors will decide how your content and website are ranked in search engines.
- Most digital marketers agree that content is at the core of an effective SEO strategy. How you position content on your website will determine whether or not a user is able to find you. Keywords play a central role here and the right keyword strategy will increase your visibility and ensure that your target audience has easy access to your services. This involves the effective insertion of keywords throughout your website – while this might sound simple, keywords differ across companies and industries. Most successful strategies rely on Google AdWords to research keywords and optimise website content.
- Another core component of SEO is link building – a link has been described as ‘a vote for your website’. The more votes you get, the higher you rank on Google. The source of these links is vital in determining their success factor – e.g. a link from The Guardian has more value than a link from a friend’s blog. Also, it’s essential that your links are credible and not mistaken as spam by search engines. For example – paying for links from sites that wouldn’t normally link to you, or spamming the comments section of other sites will hurt your website’s ranking.
Social Media for Success
In today’s digitally driven world, the success of your company often rests on the strength of its online presence. When you’re deciding on your social media strategy, a good starting point is to ask yourself who you’re trying to reach, what you want to accomplish, and what set of social tactics best ﬁt your goals. Accordingly, you can choose to promote your website and services on Facebook, LinkedIn, Twitter Pinterest or Instagram. Each platform has unique advantages which differ based on the nature of your service.
Depending on the objectives of your company and your brand image, you can choose the social platform that is most suitable. Most social media strategists suggest running a pilot campaign on each platform to identify which one can generate the highest engagement, impressions, traffic and conversions for your company.
Facebook Ads: Facebook Ads are a great way to market a new product or service and connect with target customers in a casual and interactive way. Facebook gives you several options with regard to the type of Ad you want run. Your campaign can be targeted towards different objectives and for a new business page, likes and clicks to a website are the most popular.
Twitter Ads: Twitter Ads are very helpful if you’re trying to get a specific message about your products or services at the top of potential customers’ Twitter feed. Your new business would greatly benefit from promoting content related to your website and services.
LinkedIn Sponsored updates: Once you’ve set up your LinkedIn company page, the next step is to create an advertising account to fund your campaigns. There are several components to a successful LinkedIn campaign. In LinkedIn’s own words, sponsored updates can help you:
- Get your company’s updates to more people and attract new followers
- Reach just the right audience with their comprehensive targeting options
Blogging is powerful
Companies that blog have far better marketing results i.e. 55% more visitors! Articles are an ideal way to direct people to your new website; based on your social media strategy, you can share articles across the internet.
Make sure your articles and blog posts provide content that is unique, informative and, most importantly, relevant to your customers. The first thing to focus on is the title– it is often considered the make or break moment of an article, because you only have 2-3 seconds to grab the attention of a reader! So, focus on creating titles that are catchy and aptly describe what the post will be about.
That being said, the content within your article is equally important. Once a reader has taken the bait and clicked through, deliver the promise of your title and provide meaningful and relevant content. Your blog strategy should be closely aligned with your social media strategy, since a lot of the content that goes onto the internet is based on your blog.
Running your own small business is an exciting venture, in spite of the various challenges involved; if you’re looking for an opportunity to become an independent business owner, or better yet, a chance to work from home – get in touch with us today!