How to write a good blog post to promote your home business

You’re probably aware of the importance of blogging for the success of your home business. A good blog post helps your SEO (Search Engine Optimisation), provides you with relevant share-worthy content for social media and an ideal opportunity to reach out to customers. “Small businesses that blog get 126% more lead growth than small businesses that do not blog.”

7 tips for an effective blog post for your home business

1. How to choose your topic

Your blogging journey starts with choosing a bunch of interesting topics that are relevant to your industry and your target audience. A good tip is to save ideas as and when they come to you – if you have a smartphone you can use tools like Evernote or notepad to make a list of your ideas. You can also opt for the traditional method of jotting things down with pen and paper. Either way, the objective is to have a collection of ideas as the starting point for a new blog post. A good way to generate interesting ideas is to sign up to other blogs or publications in your sector, so you get monthly updates or newsletters which can serve as inspiration.

2. Decide on the voice of your blog post

Once you have your ideas in mind, the next step is to ask yourself a few pertinent questions. What is your blog post trying to accomplish? Is your focus on sharing interesting and relevant facts and insights that help you stand out as an industry leader? Are you trying to narrate a story? Do you want people to get in touch with you for business purposes? Before you actually start researching or writing, it is essential that you define the voice of your blog. This will guarantee that you connect with your readers and maintain your image as friendly and knowledgeable.

3. Know your audience

As you begin to write your blog post, you have to think about your target audience. What interests them? Will your article resonate with them? One way to go about this is to create personas of your audience – outline their demographic, interest, profession etc. For example, depending on whether your readers are millennials or baby boomers, your article will differ in tone and content. To be considered a valuable blogger it’s good to pay attention to these details, and write a blog that your readers really want to hear.

4. Write a compelling intro

They say a title can make or break a blog post, but it’s equally important to have an introduction that pulls in your readers and makes them feel immediately connected to the content. The first paragraph of your article will let the readers know what to expect and keep them interested through to the end. You can start with an intriguing question, quote or grab the reader’s attention with an interesting stat or fact. Also, make sure you describe the purpose of the blog or give a brief idea of what it’s about.

5. Do your research

Even though you may be an expert in your industry, there’s a dearth of information out there and it helps to get your facts straight before putting your name to something. Although the internet can sometimes feel like the proverbial ‘rabbit’s hole’ when you’re doing research, there is a wealth of knowledge to be found if you know where to look. It’s best to rely on well-credited publications and, as any good journalist would advise, double check your facts from at least 2-3 sources. You can rely on official government websites, scholarly journals, trusted magazines and newspapers, whitepapers or case studies from reputed sources.

6. Proofreading is a must!

Editing is an essential part of blogging – once your article is done, sweep through it carefully and look for potential errors in grammar, punctuation and spelling. You could also ask a friend or colleague to help you with this, as it’s easy to overlook inconsistencies in your own work.

7. SEO

This is something you can choose to do either at the end of writing a blog post or at the very start. For a detailed understanding on how to optimise your blog, you can refer to the Hubspot guide. Basically, there are a few key elements that you should focus on. The first step is selecting the right keywords for your article and incorporating these in a natural form. Keyword stuffing is frowned upon and can often lead to penalisation by search engines – so be sure to use keywords carefully but effectively. Most blogs come with a Yoast plugin which allows you to monitor and optimise your article to improve ranking.