Blog

Entrepreneurs often find it challenging to keep track of the constantly evolving digital world. Since small businesses don’t always have the same budgets as their larger competitors, they can’t employ an army of marketers to drive their business to success. But, once you’ve set up your...

There is no doubt that ‘working from home’ has many benefits, but there are considerable challenges as well.Human beings are social creatures. Even those people who enjoy their solitude, cannot be happy with their own company for a long period of time. So, do you...

When starting out as a small business, it is incredibly important to market yourself well. A PR company is usually a good investment, but if you can’t afford a third-party to look after your marketing needs, then there are things you can do yourself to...

Having a ‘solid’ marketing plan is integral to any small business. It can help increase your visibility and strengthen your brand reputation online.While there are many theories on the best marketing efforts that will yield positive results, it is also wise to consider the potential...

Advertising options have changed over the years and, today, advertising strategies need to evolve according to developments in the digital space. According to research, explainer videos increase conversation rates by 20% and regular videos could increase conversions by up to 80%. Explainer videos are short videos that...

With over 400 million members and a new one signing up every two seconds, there is no doubt that LinkedIn is the world’s number one online business networking platform. But, how many of you have spent the past few years thinking of it as a...

With over 1.15 billion users worldwide and 700 million daily users, Facebook is one of the most important hubs for online marketing when it comes to your small business. According to research, there are more than 645 million views on local business Facebook pages in an...

Why Instagram? Instagram is a popular social networking channel that lets you share photos and 150-second videos. There are over 400 million users with more than 75 million people using the app daily. It is estimated that 90% of Instagram users are younger than 35, and...