Entrepreneurs often find it challenging to keep track of the constantly evolving digital world. Since small businesses don’t always have the same budgets as their larger competitors, they can’t employ an army of marketers to drive their business to success. But, once you’ve set up your...

Having a ‘solid’ marketing plan is integral to any small business. It can help increase your visibility and strengthen your brand reputation online.While there are many theories on the best marketing efforts that will yield positive results, it is also wise to consider the potential...

Advertising options have changed over the years and, today, advertising strategies need to evolve according to developments in the digital space. According to research, explainer videos increase conversation rates by 20% and regular videos could increase conversions by up to 80%. Explainer videos are short videos that...

With over 400 million members and a new one signing up every two seconds, there is no doubt that LinkedIn is the world’s number one online business networking platform. But, how many of you have spent the past few years thinking of it as a...

With over 1.15 billion users worldwide and 700 million daily users, Facebook is one of the most important hubs for online marketing when it comes to your small business. According to research, there are more than 645 million views on local business Facebook pages in an...

With the remarkable boom in social media, even the smallest businesses are now using social media to market their business. Everyone’s doing it. “There are some 62,000 social enterprises in Britain today, contributing more than £24bn to the economy and employing nearly one million people.” -...