Research suggests that it takes new mothers four months to get their confidence back when they return to work after maternity leave. It’s perhaps understandable, as new parenthood can be all-consuming – between sleepless nights, nappy changing and post-natal blues. Statistics tells us that 6...

It is often debated whether email marketing is still an effective marketing tool today. Isn’t it better to have a highly optimised website to drive traffic? Aren’t social media platforms better? Who checks emails anyway?...

What is success anyway? Does it always refer to people like Steve Jobs or Richard Branson – are money and innovation the only way to measure a person’s success? Not necessarily. Success often boils down to commitment, focus, hard work and integrity. These are characteristics...

Entrepreneurs often find it challenging to keep track of the constantly evolving digital world. Since small businesses don’t always have the same budgets as their larger competitors, they can’t employ an army of marketers to drive their business to success. But, once you’ve set up your...

There is no doubt that ‘working from home’ has many benefits, but there are considerable challenges as well.Human beings are social creatures. Even those people who enjoy their solitude, cannot be happy with their own company for a long period of time. So, do you...

When starting out as a small business, it is incredibly important to market yourself well. A PR company is usually a good investment, but if you can’t afford a third-party to look after your marketing needs, then there are things you can do yourself to...

Having a ‘solid’ marketing plan is integral to any small business. It can help increase your visibility and strengthen your brand reputation online.While there are many theories on the best marketing efforts that will yield positive results, it is also wise to consider the potential...