While working from home offers you extra flexibility, it also presents some organisational challenges. Having to juggle a work-life balance can be hard with your busy schedule, which is why it helps to be organised. Meal planning saves precious time and also reduces the hassle of...

In 2003, Delia Smith, a celebrity chef in England, announced her retirement from her television cookery show, but she made a comeback with a six-part series airing on the BBC in spring 2008. Delia is still going strong and, as she’s getting older, seems to...

Despite the numerous advantages of working from home, it can be challenging to stay healthy and fit while working out of a home office. If you’ve been having a tough time balancing your health with your workload, or feel your health slipping as a result...

Entrepreneurs often find it challenging to keep track of the constantly evolving digital world. Since small businesses don’t always have the same budgets as their larger competitors, they can’t employ an army of marketers to drive their business to success. But, once you’ve set up your...

There is no doubt that ‘working from home’ has many benefits, but there are considerable challenges as well.Human beings are social creatures. Even those people who enjoy their solitude, cannot be happy with their own company for a long period of time. So, do you...

When starting out as a small business, it is incredibly important to market yourself well. A PR company is usually a good investment, but if you can’t afford a third-party to look after your marketing needs, then there are things you can do yourself to...

Having a ‘solid’ marketing plan is integral to any small business. It can help increase your visibility and strengthen your brand reputation online.While there are many theories on the best marketing efforts that will yield positive results, it is also wise to consider the potential...

Advertising options have changed over the years and, today, advertising strategies need to evolve according to developments in the digital space. According to research, explainer videos increase conversation rates by 20% and regular videos could increase conversions by up to 80%. Explainer videos are short videos that...

With over 400 million members and a new one signing up every two seconds, there is no doubt that LinkedIn is the world’s number one online business networking platform. But, how many of you have spent the past few years thinking of it as a...

Why Instagram? Instagram is a popular social networking channel that lets you share photos and 150-second videos. There are over 400 million users with more than 75 million people using the app daily. It is estimated that 90% of Instagram users are younger than 35, and...